Have you have ever read a success psychology book, listened to success psychology tapes or attended a success psychology seminar, and 30 days later, or even a day later, didn’t get the results it promised? If your answer is “yes” then join the crowd. However, don’t believe for a second it was because the program didn’t work. If you read Think and Grow Rich, if you are an Anthony Robbins fan, Zig Ziglar follower or Dr. Brian Tracy and Dr. Wayne Dyer subscriber or any of the other top success educators and coaches, I can tell you their stuff has worked synapse xt for millions of people. So why didn’t it work for you?
The reason it didn’t work for you is really simple, you didn’t apply it, or you stopped too soon. So why did you do that? First, let me ask you a question. If you knew the program was guaranteed to work, and you knew the exact date it would start providing the results you expected, would you have applied it with all your focus and persistence, or would you have still stopped? Of course you would not stop, unless your goals were not worth it. The problem is 99 percent of success psychology can’t provide the guarantee that 95 percent of the population needs in order to be convinced it works. You’ve already admitted that if you were given a guaranteed outcome, and a date to expect it, you would have done it. Well the brain science exists today to give you something even better than a guarantee. This brain science proves beyond any doubt that what the success scientists of the 20th century were teaching us is absolutely true. How do we know this?
In 1988 the National Advisory Council of the National Institute of Neurological Disorders and Stoke (NINDS) prepared a document called the Decade of the Brain. This report provided solid evidence that many neurological disorders afflicting a very large number of people could be prevented, cured and or alleviated if funding was made available for research. At the same time the National Advisory Mental Health Council prepared a report titled “Approaching the 21st century”, it identified 50 important questions about the brain to be answered in the coming decade. In response to these reports and others, on July 17, 1990 the first President Bush through Proclamation (6158) declared the 1990’s the “Decade of the Brain”. The Library of Congress and the National Institute of Mental Health of the National Institutes of Health then sponsored a unique program to advance the goals set forth in the proclamation; to enhance public awareness of the benefits to be derived from brain research.
This sparked a massive chain reaction all around the world. Neuroscientists all over the world began researching and studying the brain. By the end of the 90’s, and assisted by technological advances in brain imaging equipment, neuroscientists were discovering things about the brain that only a few years earlier would have been called science fiction. In fact, it is said that over 85 percent of what we now know about the brain has been discovered since 1997. Let me give you one example. Brain science research has proven though imaging studies that our thoughts, beliefs, and attitudes, as well as the things we see, hear, feel, taste, smell, and touch all have biological, chemical and electrical properties in our brain that can be observed and measured. I hope you understood that, it means our thoughts and beliefs in the brain can be externally qualified and quantified. WOW. That is worth restating, using sophisticated brain imaging equipment your thoughts can be seen and measured. We can now also see that the more you think of a subject, the more “hard wired” it becomes in your brain. This neurological network causes the rest of your thoughts and actions to start moving in the direction of that subject. This is the neuroscience behind the statement; “you become what you think of most”.
Unfortunately, almost all neuroscience research is centered around finding cures for brain disorders like Alzheimer’s disease, Parkinson’s Disease and other forms of dementias, alcoholism, autism, bipolar disorder, serious brain injury, drug abuse, mood disorders, strokes, and schizophrenia just to name a few. However, a large portion of these discoveries have a direct link to human peek performance. The good news is that there is a hand full of these new breed of success scientists, like myself, that are exploiting these new discoveries to benefit the personal development community.