With the explosive growth of the Internet where Google has touched the one trillion link indexing mark, the online playing field continues to remain hyper competitive. As an MLM distributor, simply maintaining a website with a scanty description of your parent company isn’t enough any more. You have to provide your current as well as future customers with at least half a dozen good reasons why they should consider establishing an ongoing business relationship with you. Believe it or not, Google can help you achieve this objective at no cost to you.
The Google Mantra for MLM Marketing Success
Google’s marketing merit lies in the fact that unlike other search engines, it attempts to answer most of the questions it raises. This interactive dialog between Google and its user and developer communities is conducted through hundreds of Google official blogs, blogs maintained by its senior employees, and through an extremely easy-to-read and powerful help system, which is updated regularly. Type “Google Help” into Google and a world of information will open its doors to you. As a direct marketer, consider taking the time out to read what Google has to say about promoting your website on its search engines. Implement those strategies that you are personally able to implement and ask your design and SEO teams to do the rest.
Using Google Page Rank to Generate and Preserve your MLM Business
Google Page Rank, a proprietary assessment model which Google uses to rank the overall value of your web pages, is one focus area worthy of consideration. A high Page Rank – above a 4 – conveys a special message to your MLM marketing customers and those already on your down line that your web pages are not only appreciated by Google, they command Google’s seal of approval. Let us examine what Google itself has to say about Page Rank. This will surely help us to customize a realistic Page Rank strategy.
When a user enters a query, machines search the index for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors, one of which is the
Page Rank for a given page. Page Rank is the measure of the importance of a page based on the incoming links from other pages. In simple terms, each back link to a page on your site from another site adds to your site’s Page Rank. Not all links are equal: Google works hard to improve the user experience by identifying spam links and other practices that negatively impact search results. The best types of links are those that are given based on the quality of your content. They have developed their serving infrastructure and breakthrough Page Rank technology that changed the way searches are conducted…. Page Rank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher Page Rank and are more likely to appear at the top of the search results. Page Rank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value. They have always taken a pragmatic approach to help improve search quality and create useful products, and their technology uses the collective intelligence of the web to determine a page’s importance.
Implications for Online Direct Marketing
As an online marketer who has adopted the multi level marketing business model, you should pay attention to the Page Rank of each one of your web pages. Aspire for a Page Rank of between 4-8 with 10 being the best and 1 being the worst. Remember that Page Rank is page-specific as the term itself implies. It is not website specific. To check your Google Page Rank, simply download the Google Toolbar by typing “Google Toolbar download” into Google and install it-a simple process that will take less than three minutes. If your web pages have acquired a Google Page Rank, a green indicator will welcome you. Hover your mouse pointer for the precise numerical value and adopt every measure possible to spiral this figure upward. These measures include link building, inviting other websites in your niche to link to your web pages, building killer content on your website and inviting bloggers to link to them, posting on forums, discussion lists and blog comment pages to generate traffic and much more. Adopt these tactical as well as strategic initiatives and watch your Page Rank soar to unbelievable heights of Page Rank success!