It seems that 2012 is a breakout year for digital signage as more and more businesses are seeing the advantage of using this modern-day advertising and communication tool. In fact, it has been predicted that this year, 90 percent of the world’s advertising space will be filled with digital forms of advertisement medium.
And by looking around, it is not hard to think that it is already happening. Digital signage can be seen in many different places nowadays such as offices, hospitals, malls and even outdoors. There is one place where this communication medium has proven to be very useful and that is in theatres.
As a communication tool
The use of a digital signage is a great way for theatres to communicate with their customers. It can be used to display house rules and other important announcements. The most obvious use of this communication medium in theatres is to display upcoming shows or films if it is a movie theatre digital cinema. Gone are the days when boring posters still suffice. Now, you need more than a big colorful piece of paper to get the attention of people. You need something big, something that will hook people in. And this is where an electronic signage comes in. This digital medium is really hard to ignore. It grabs people’s attention like nothing else can.
As a revenue generator
Theatres can actually make money with digital signage and that is through leasing out advertising space. Advertisers and companies know the value of theatres as an advertising location. Theatre and cinema lobbies are almost always filled with people especially when there is a special show or a box-office hit. Movie theatre owners of course want to maximize the space in their theatres. Having space for digital advertising mediums will surely lure in advertisers and companies. Theatres can actually use the extra money from advertising, especially during lean months.
Improve your image
Digital signage can also be used to improve the image of the theatre. Digital signage is attractive by itself. If you want your theater to look modern and future-ready, then you need to install these digital panels in your theatre. Don’t let your competitors get ahead of you. Having digital panels on your theatre is a sign of being progressive and future-minded. It sends out a message to your customers that you are not afraid to try new things. Change is inevitable and it is good to show that you are ready for it.