There are a number of things that can be done to keep an organization’s message fresh. The most important thing that an organization can do is to define its mission and message. The mission can be used in a simplified mission statement and the message can be made into a simplified slogan. For instance, Wheaties has the slogan “Breakfast of Champions” and this is reflected in a number of ways, but especially by having champions to grace the cover of their cereal boxes. But how can nonprofit agencies keep their message fresh on their own minds? Below are three things that can assist in doing this.
1. Hear Their Stories. It is essential for your organization to get out of the mundane routines and take the time to hear the stories of the people that are being impacted by your agency’s mission. It is important to collect these stories and use them with grants proposals and other marketing materials. Thus, your agency must be very intentional about slowing down to hear about their success and this can also reenergize the agency 수원스웨디시.
2. Share Their Stories. After hearing the stories, your agency must share their stories. I recommend that this first take place within the agency by sharing the stories staff to staff, staff to volunteers, board to donors, etc. The real life stories are the types of things that keep the message fresh on the minds of all the stakeholders. The stories can be shared in meetings, over the web, annual reports, newsletters, monthly e-mails, banquets, fundraisers, and in general conversations.
3. Review Their Stories Often. New stories must be heard and this will keep it fresh on everyone’s mind as the days and weeks pass on. Thus, these stories may be reviewed weekly or bi-monthly in staff meetings. The executive director or presiding officer can start their meeting by sharing stories of their experience of how their agency is fulfilling its mission and ask the staff to share their stories. These stories can energize a board. I suggest from time to time the executive director should invite people that are being positively impacted by the agency to share how the organization is helping them. This is the type of thing that keeps your message fresh!
Finally, the message stays fresh as you make the investment of time, work with people, and hear their stories, and develop mutually benefiting relationships within your organization. Hence, you must hear, share, and review their stories and this will keep the message and mission fresh for all of your stakeholders.