Ever since I made the choice to create a blog, I have been learning more and more about the opportunities created by blogging. I’ve come to believe that almost any person, business, or organization can use a blog as a tool to reach their goal whether it is more knowledge, more money, or more influence. It’s interesting to note that all of these goals are often interrelated.
The value model of a blog promotes openness, curiosity, progress, collaboration, and most of the time, ethical practice. Because blogs are often monetized through means other than direct sales, the content of the blog has less reason to stray from its stated purpose fastnewsisland.com. The global reach of the internet makes generating worthwhile revenue from ads feasible (I don’t think any other medium can reach as many viewers for less cash). A blog about computers can consistently deliver unbiased computer news and tips and not worry about having to sell a reader on buying their own product or a product of an affiliate. While this incentive will always exist, it will be their unbiased information that drives readers to their site, and targeted Google ads (Google will do the targeting work for the blogger) and sponsorship that create revenue.
But is ad revenue all that a blog will provide to its creator? What exactly is the value model? What does a blogger give and what does a blogger get? What does the blog provide to its readers and what do the readers provide for the blog? It’s here that I believe the most flexibility exists and the biggest change from classic models comes in. Let’s start from the beginning:
A blog must provide value that doesn’t have to be worth a person’s money. A blog must provide value that is worth a person’s time. You can call it an information product, but I like to look at it simply as “something that is worth someone spending five minutes looking at per day.” Even if you can provide something that will merit two minutes of a reader’s time (and none of their money) daily, you will receive a boatload in return.
What exactly is this “boatload” in return? Why should you blog? The benefits extend beyond money. Yes, I read somewhere that a blog with 100,000 views per month generate on average USD$75,000 per year. But I believe this should be seen as a way to make a greater objective sustainable.
Aside from advertising revenue, a blog will connect the blogger with a community and allow all benefits associated with it. An aspiring musician who works as an accountant to pay the bills can be the working example.
Stevie McBibbersford is a violinist who works at an accounting firm during the day and buries his head in his violin all night. He spends his weekends and free time practicing, working with other violinists, and staying up to date with the latest techniques and violin related products. Already, McBibbersford is part of a community: his peers, other members of the orchestra he plays in, music store owners, and a few of his other string instrument buddies are all a group of people he talks to normally about what’s going on in his music life/the music world.
Ole Bibs’ decides to start blogging. $25 and a McBibbersford.com later, he begins to simply post string-instrument related news he comes across, pictures/sound clips of techniques he’s working on, tips on improving, reviews of new strings, etc.In other words, he’s taking the time to chronicle the things he already does/learns-to organize and present them in such a way that the people in his small already-established community would pass by McBibbersford.com for two minutes just to see. He trusts that things that he has found helpful or interesting will be helpful or interesting to other people, as well.